Because chimps are fun, and wolves are dangerous.
And that's just what your email marketing needs to delight your customers and open their wallets:
The perfect combination of fun, and dangerous.
This is an article I wrote for CopyChief.com on how to put together a high-converting brand launch. Luckily, the same lessons apply to your general marketing strategy as well. You'll find a link in the article for additional content to help you implement this for your business.