Because chimps are fun, and wolves are dangerous.
And that's just what your email marketing needs to delight your customers and open their wallets:
The perfect combination of fun, and dangerous.
I managed retail clothing stores for years.
One of our biggest struggles was communicating with our customers in a way that didn't sound cold and corporate. Even when we tried to be innovative, the messaging felt a bit forced, and not genuine.
Those emails and marketing campaigns produced incremental results that barely moved the needle.
Then I remembered a simple story-selling approach I had used years ago as a street salesman in Portland, Oregon…and used it to write a new kind of email marketing campaign. It is a totally counterintuitive sales approach, but very powerful.
I call it “Counter-Punch Story Selling.” The business owner was nervous to send it out, but decided to go with it as the alternative was the same-old, same-old that just wasn’t working.
A 60% increase from the previous best launch for that company. On top of that, the business owner’s inbox was flooded with positive responses from his customers - something that had never happened before.
These days, I help top retail clients tell stories that sell in their email marketing. The result is a quick transformation from commodity products to compelling brands.
If you’d like to see the counter-punch formula in action and apply the simple power of storytelling to your business, just enter your email address below (or in the sidebar).